I believe this is John Baesel and not John J. Baesel.
John Basel business card for R.F.D. in Berea. I notice Basel is spelled without the “e” on this card.
http://img.photobucket.com/albums/v623/Burninmaphone/fam%20hist/JohnBaeselRFD.jpg
Also I found this postcard which says the same thing.
http://img.photobucket.com/albums/v623/Burninmaphone/fam%20hist/JohnBaeselRFD2.jpg
Along with those here is a wedding invitation for Wesley R. Baesel’s wedding.
http://img.photobucket.com/albums/v623/Burninmaphone/fam%20hist/WesleyR.jpg